Editorial standards and AI use

These are the rules every article and newsletter issue follows. If you see us break one, tell us at the address on our contact page.

Every piece has a named person behind it

A real writer with relevant experience owns each article, and their name links to a page about them. We never publish under invented personas or AI-generated profiles. An editor reviews each piece before it goes out, and their name appears on it.

Every piece adds something you can’t get elsewhere

Each article includes at least one first-hand element: a real example, a number from a real business (shared with permission), a script we have used, a screenshot or a photo. Before publishing, the editor must be able to say what the page adds that the existing top results do not.

Every number has a source you can check

Every statistic and factual claim links to its original source, and a person on our team opened that source and checked it. We record when each source was published. We do not repeat numbers we cannot trace, even popular ones.

Articles about rules (FTC, FCC, texting consent, 10DLC registration, taxes, wages) are checked against the official text, link to it, and carry a note that they are not legal advice.

How we use AI

We use AI tools to help with research, outlines and first drafts, and to summarize long official documents. AI never invents examples, quotes, statistics, results or sources. A person fact-checks everything AI touched, including headlines, page descriptions, structured data and image text, before anything is published. Each article carries a one-line note saying how AI was used.

We publish only what our editors can fully check. We do not mass-produce pages, and we do not publish near-identical pages for different cities or industries.

Comparisons and “best” lists

When we compare tools, we show how we tested them, the date we checked prices, and any relationship we have with the companies listed. Sponsors and partners never buy a place on a list or a better verdict. We never rank our own products.

Sponsored content stays separate

Ads and sponsored placements are labeled before you read them. Paid links are marked as sponsored for search engines. Our editors write and decide what we cover; sponsors do not review or approve our editorial work. See our advertising and conflicts policy.

Dates are honest

Every article shows when it was published. The “Updated” date changes only when we make a real change, such as new data, new prices or a rule change, and the change is listed in the article’s changelog. We never change dates to make old pages look fresh.

Corrections

When we get something wrong, we fix it and add a visible note saying what changed and when. See our corrections policy.