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Advertising and conflicts policy

Last updated October 2, 2026

Local Messenger is free because sponsors pay for it. Your trust is what they are paying for, so these rules come first.

Ads are always labeled

  • Every sponsored placement is labeled before you read it. When the sponsor wrote or shaped the copy, the label says Ad. When the sponsor only paid for the space, it says Sponsored by and names the sponsor.
  • Sponsored articles on the website carry the same label above the headline, and every paid link is marked rel="sponsored" for search engines.
  • Sponsors never buy coverage, a better verdict, a spot on a “best” list, or a review. They do not see or approve editorial work before it is published.

Some links pay us a commission or referral fee if you buy. Next to each one we say so in plain words, for example: “We earn a referral fee if you sign up through this link.” A payout never changes what we recommend, and we tell you when a paying partner is on a list.

Companies we’re connected to

If an article or issue mentions a company that anyone on our team owns, works for or advises, we say so right there, next to the mention. Those companies never appear on our “best” lists or get a better verdict. If one of them ever advertises with us, the ad is labeled like any other and the connection is stated in it.

Your email address

We never sell or rent your email address. Sponsors do not get subscriber lists. If we run a sponsored webinar or workshop, we share your details with that sponsor only if you check a box agreeing to it for that event.

Questions or concerns

If a piece reads like an ad to you, tell us at hello@localmsgr.com. Advertisers can read about formats on our advertise page.