About Local Messenger

Local Messenger is the weekly newsletter for local business owners. We publish practical sales and marketing advice for businesses with a front door: shops, restaurants, service businesses and pawn shops.

What we cover

Two things: getting new customers in, and getting customers to come back more often. That means getting found on Google and in AI answers, ads and budgets, offers, loyalty and win-back, texting and email, reviews, and the rule changes that affect all of it.

Why we exist

A lot of marketing advice online is written by companies selling the tool it recommends. We write for the owner, from experience running marketing for local businesses, and we show our sources so you can check us.

How we make money

The newsletter is free. It is paid for by sponsors, whose messages are always labeled as ads, and by some disclosed referral deals with software that local businesses use. Sponsors never buy coverage, rankings or a spot on a list. The details are in our advertising and conflicts policy.

How we work

Every article has a named writer, shows its sources, and says how AI was used. When we get something wrong we fix it and say so. Read our editorial standards andcorrections policy.

Who owns Local Messenger

Local Messenger is an independent publication at localmsgr.com. It isn't owned by or part of any vendor or agency.

Reach us at hello@localmsgr.com or on our contact page.